The 5 Best Campaigns Of 2012

Permalink   In our last article, we listed some of the worst marketing activations of 2012.   We live in an increasingly fragmented world where we are so bombarded by mass communication messages, we tend to tune out a lot, or be naturally skeptical of any new information.   Being a...

Read More

The 5 Worst Campaigns Of 2012

Permalink   One of the worst things about being a marketer isn’t when someone doesn’t like something you do, nor is it when someone has a negative experience with your brand because you can always make right with passionate fans who haven’t been fulfilled. The worst thing...

Read More

Marketing Mythbusters: Crowdsourcing

Permalink   In this series, we will take a look at marketing buzzwords, whether they live up to the hype or are the right idea for your business.   There is a delightful story from history whereby a crowd at a fair guessed the weight of a cow more...

Read More

Why You Should Eat Your Own Dog Food

Permalink   If you have ever been to an advertising agency’s office you will know who 90 per cent of their clients are just by looking at what’s lying around.   Agencies, ever since the Mad Men days, have used their clients’ products. It started out as a purely...

Read More