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Read MorePermalink In our last article, we listed some of the worst marketing activations of 2012. We live in an increasingly fragmented world where we are so bombarded by mass communication messages, we tend to tune out a lot, or be naturally skeptical of any new information. Being a...
Read MorePermalink One of the worst things about being a marketer isn’t when someone doesn’t like something you do, nor is it when someone has a negative experience with your brand because you can always make right with passionate fans who haven’t been fulfilled. The worst thing...
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