How To Integrate New Technologies With Your Brand

Permalink   Campaigns are going high tech. What was once the domain of gaming companies and risk-taking brands is now becoming more commonplace. Today, organizations are leveraging cutting-edge technologies online and in real life to stand out from the crowd. We’re entering an age where the length of...

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Avoid Communication Breakdowns In Your Office

Permalink   There are times when the communications in every office feel like the floor of the New York Stock Exchange – pandemonium. Unfortunately, most offices are guilty of some kind of communication dysfunction. For all of your company’s efforts to streamline budgets and increase efficiency, when...

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How To Automate Your Blog Workflow

Permalink   If your organization has just started blogging, or has been blogging for a while, you might be looking into a way of automating this workflow. The best tool for this kind of job is a content management system. What is a content management system? Content management systems...

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The 5 Commandments Of Customer Retention

Permalink   Customer retention is a topic that isn’t talked about nearly as often as it should be. There is a misapprehension that if your company doesn’t sell using a subscription-based model, then you likely don’t need to apply retention tactics. In a world where consumers are...

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Crowdfunding For Your Company

Permalink   Crowdfunding has brought thousands of new products to the world and helped vault companies into household names from just an idea or a sketch, but more often today established companies are inviting fans and followers to help invest in new product lines and their company’s...

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Implementing Premium Branded Content

Permalink   If you’re reading newspapers online you’ll notice something different about them from a few years ago: paywalls. Now, instead of complete, unfettered access to your favorite newspaper, you are limited to a certain number of articles per month, and then after that, you will need...

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Writing News Releases That Catch Fire

Permalink   News releases are a must for any company interested in getting its news out to the media, however there is definitely an art to cutting through the noise in a 24-hour, worldwide news cycle. The New Newsroom Something you should consider before you ever put fingers to...

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