How To Make Yourself More Influential

Permalink The social media landscape has an unprecedented upside: you can raise your company’s profile and you can build a fan base for yourself by simply engaging others in your content or opinion. It’s not always clear, however, how to go from a “Twitter nobody” to...

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Leveraging Personal Networks For Your Business

Permalink It’s generally accepted that to promote yourself and your company, you need to be on social media. This extends further when you and your company are promoting a new initiative or product and need others to help spread the message. Many people simply share company...

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How To Leverage Instagram For Your Business

Permalink Since the dawn of smartphones, people have been sharing their photos online. First, it was in galleries on Flickr. After that, it was on Facebook. And then, about four years ago, an upstart company fundamentally changed the way we share photos, and now Instagram has...

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The Basics Of Strategic Planning

Permalink When you’re building a company, you don’t always have the gift of acting months ahead, or even seeing beyond tactical execution. As your business grows, though, you could find your company in a growth crunch, or you might be unable to easily take your marketing...

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Using Snapchat For Brands

Permalink In a world where every social network claims to be “the next Facebook,” It’s nice to see some upstarts have success with different models. We’ve talked about Vine before, and now there’s a new kid on the block with an even more interesting value proposition:...

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Understanding Analytics

Permalink If you read any news sources even tangentially connected to technology, you’ve undoubtedly heard about Big Data and how it’s being touted as a panacea for any number of marketing or business problems. While Big Data is indeed powerful, it can’t solve all of your problems,...

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