Reverse Engineering To Disrupt

Permalink   Reverse engineering is a phrase that often evokes a cloak-and-dagger operation of a person taking another person’s invention apart piece by piece and figuring out the magic behind it. The reality of reverse engineering is that it’s often done by companies to their own products...

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2013’s Best Digital Campaigns

Permalink   In 2013 the digital advertising space grew up. Even medium-sized brands began to wade into digital campaigns with a polish that showed a maturity in approach toward the medium. Of course, there were many breakthrough campaigns this year, and some of them made lots of...

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How To Make Yourself More Influential

Permalink   The social media landscape has an unprecedented upside: you can raise your company’s profile and you can build a fan base for yourself by simply engaging others in your content or opinion. It’s not always clear, however, how to go from a “Twitter nobody” to...

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Leveraging Personal Networks For Your Business

Permalink   It’s generally accepted that to promote yourself and your company, you need to be on social media. This extends further when you and your company are promoting a new initiative or product and need others to help spread the message. Many people simply share company...

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How To Leverage Instagram For Your Business

Permalink   Since the dawn of smartphones, people have been sharing their photos online. First, it was in galleries on Flickr. After that, it was on Facebook. And then, about four years ago, an upstart company fundamentally changed the way we share photos, and now Instagram has...

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The Basics Of Strategic Planning

Permalink   When you’re building a company, you don’t always have the gift of acting months ahead, or even seeing beyond tactical execution. As your business grows, though, you could find your company in a growth crunch, or you might be unable to easily take your marketing...

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Big Social Media Mistakes Even Big Companies Make

Permalink   We have reached a point in marketing where social media is no longer in its infancy. We’re also at a point where large companies employ huge teams of people (consisting of in-house and agency stakeholders) and put vast sums of money toward strategy, execution, and...

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Using Snapchat For Brands

Permalink   In a world where every social network claims to be “the next Facebook,” It’s nice to see some upstarts have success with different models. We’ve talked about Vine before, and now there’s a new kid on the block with an even more interesting value proposition:...

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