Evergreen Content: Essential To Your Content Mix

Permalink The best content strategy is one that is timely and responsive – it correctly aligns what your audience wants to read and responds contextually to current events. There are times, however, when you can’t rely solely on this strategy. There will be periods of time on...

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Why You Should Media Train Your Staff

Permalink When you onboard new employees, it usually looks something like this: You give them a handout of company policies, sometimes you ask them to sign non-disclosure agreements, and, you train them on the expected ways to do their jobs.Then you leave them to their own...

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What To Do If Your Brand Is Boycotted

Permalink Recently, Starbucks found itself on the wrong end of a boycott, being wrongly lumped into a list of companies that were lobbying the government for relaxed GMO laws. It turned out that Starbucks itself was not involved, but that didn’t stop thousands of people online...

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How Brands Can Leverage Self-publishing

Permalink It used to be that brands were simply broadcasters – they jumped onto your TV for 30 seconds or interrupted your magazine articles, or they were the only thing breaking up your monotony on long drives. But the game has fundamentally changed – broadcasting is...

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How To Leverage Medium For Brands

Permalink 2014 was thought to be the year long-form web content would hit the mainstream, and it certainly holds a more prominent position today than it historically ever has. For example, millions read Ta-Nehisi Coates’ “The Case for Reparations” – a long, dense, rewarding piece of...

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Storify: A Beginner’s Guide

Permalink Every article you read on the future of social media talks about how storytelling is the reason social media works well and is the key to its success. This is sometimes hard to do with only 140 characters, or a small image. That’s where curation...

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Twitter Essays: Are They For You?

Permalink When Twitter was invented, it was never meant to be used for most of the things it is used for now. Every day people send millions of tweets using hashtags, stock tags, and in different formats, which are all user inventions.The latest of these is...

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