How Comedy Can Be Good For Your Brand

Permalink Skittles does it. Oreo does it. Everyone on Earth knows Old Spice does it. Could your brand successfully harness the power of humor?There’s a reason that marketers refer to real-time marketing success as an “Oreo moment.” When Oreo posted their blackout image during the Superbowl,...

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Leveraging Values To Win

Permalink In the last five years, “cause marketing” has been a hot trend to help raise the profile of brands without touting the brand’s core value proposition, but adding a charity to your brand is not a magic bullet for garnering positive brand association. Your charity...

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Gamification: Can It Help Your Brand?

Permalink Traditional wisdom says that anything worth having is worth working for. However, we live in a world where more and more items are available to us free or at low cost in a digital format, so much so that consumers are spoiled by having easy...

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How To Leverage Tumblr For Your Brand

Permalink For many, the first they heard of Tumblr was either when they were bought by Yahoo! last year or through one of Tumblr’s many hilarious one-topic blogs like “Texts from Hillary,” “Dog Shaming,” or “Reasons My Son is Crying.” But did you know that the...

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Reverse Engineering To Disrupt

Permalink Reverse engineering is a phrase that often evokes a cloak-and-dagger operation of a person taking another person’s invention apart piece by piece and figuring out the magic behind it. The reality of reverse engineering is that it’s often done by companies to their own products...

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2013’s Best Digital Campaigns

Permalink In 2013 the digital advertising space grew up. Even medium-sized brands began to wade into digital campaigns with a polish that showed a maturity in approach toward the medium. Of course, there were many breakthrough campaigns this year, and some of them made lots of...

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How To Make Yourself More Influential

Permalink The social media landscape has an unprecedented upside: you can raise your company’s profile and you can build a fan base for yourself by simply engaging others in your content or opinion. It’s not always clear, however, how to go from a “Twitter nobody” to...

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