How To Leverage Online Video For Your Brand

Permalink It’s hard to believe there once was a time that YouTube didn’t exist since we’re so used to seeing every major news outlet covering stories — every day — that were captured on YouTube. It has only been 7 years since the platform launched, and just as it...

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How To Efficiently Leverage Conferences

Permalink A conference can be an amazing way to launch a product, meet strategic partners or land an account, but if you don’t have a plan, it can be an expensive mess (and hard to explain to your boss). If you’re lucky enough to work for an...

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Crisis Communications

Permalink We have all watched it happen: brands people love can easily be felled by social media PR gaffes, or offline gaffes for which the wronged party took its plight online. By the time these issues get shared virally, the brand cannot get out from under...

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Marketing Mythbusters: Maker Culture

Permalink Our digital world has made the Web the lynchpin in many of our activities. With few exceptions, you can digitize nearly everything you need to do in a given day. And yet, we’ve had an explosion of people learning how to knit, can, make furniture, sew,...

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