Permalink It’s hard to believe there once was a time that YouTube didn’t exist since we’re so used to seeing every major news outlet covering stories — every day — that were captured on YouTube. It has only been 7 years since the platform launched, and just as it...
Read MorePermalink A conference can be an amazing way to launch a product, meet strategic partners or land an account, but if you don’t have a plan, it can be an expensive mess (and hard to explain to your boss). If you’re lucky enough to work for an...
Read MorePermalink The number-one question I get from fellow marketers and business owners is “Which Social Network Should I Be On?” While the answer is a long and multifaceted one, I often respond, “What are you doing about e-mail?” E-mail campaigns are still a top source of conversion...
Read MorePermalink In previous articles we’ve helped you get started with content marketing. Once you’ve got a regular schedule sorted out, new, engaging content, and a fairly loyal blog following, what next? The answer for many companies is Syndication. Syndication is a word you might know from television...
Read MorePermalink We have all watched it happen: brands people love can easily be felled by social media PR gaffes, or offline gaffes for which the wronged party took its plight online. By the time these issues get shared virally, the brand cannot get out from under...
Read MorePermalink One of the most common questions I get asked at dinner parties is “Why would someone want to follow a brand on Facebook or Twitter?” While there are many reasons why you would, there seems to be one prevailing reason you wouldn’t: That brand is annoying. We’ve...
Read MorePermalink We live in a world where you probably know more about what your friends had for lunch than you do about some of your extended family. Social media has disrupted so much of the “old way” of doing things that it comes as a surprise...
Read MorePermalink We live in a world where you probably know more about what your friends had for lunch than you do about some of your extended family. Social media has disrupted so much of the “old way” of doing things that it comes as a surprise...
Read MorePermalink Last week marked the 26th annual South by Southwest festival. It’s a multifaceted festival (official streams include Film Interactive, Music, Health, and Comedy, though several events and presentation fall well outside these classifications.) but for marketers, it can be a bit like the Oscars: A...
Read MorePermalink Our digital world has made the Web the lynchpin in many of our activities. With few exceptions, you can digitize nearly everything you need to do in a given day. And yet, we’ve had an explosion of people learning how to knit, can, make furniture, sew,...
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