Work From Anywhere: Social Collaboration Tools For Business

Permalink Companies these days are increasingly global; incorporating workers from all over the world, telecommuting employees, and even business partners from another continent. How do you keep everyone on task, communicating, and organised? Welcome to the new Social Collaboration Office. Social collaboration borrows from the best of...

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Marketing Mythbusters: How To Leverage Advertorials

Permalink If you’ve ever read a magazine, you’ve undoubtedly come across the “advertorial graveyard”: fake articles designed to push you into buying eyelash plumper, pedicure socks or other dubious products. There is a stigma surrounding the word “advertorial” and it’s costing a lot of brands opportunities to...

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Marketing Mythbusters: Company Blogs

Permalink There was a time when all start-ups had a company blog. This was mostly to help boost SEO (search engine optimization) and to help people who have never heard of their company get a sense of what that company was “about.” Flash forward to now, where...

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How To Leverage Vine For Your Business

Permalink Recently, you may have seen links to “Vine” showing up in your social media feeds. Vine is a brand new app that allows users to record 6 seconds of video, and the app turns that video into an animated GIF (an animation that you can...

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Marketing Mythbusters: Infographics

Permalink  Unless your internet has been unplugged for the last two years, you have undoubtedly seen an infographic. These visual representations of everything from what’s in different espresso-based beverages to how many people on Facebook like both Sex and the City and UFC are all around...

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The 5 Best Campaigns Of 2012

Permalink  In our last article, we listed some of the worst marketing activations of 2012. We live in an increasingly fragmented world where we are so bombarded by mass communication messages, we tend to tune out a lot, or be naturally skeptical of any new information. Being a...

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The 5 Worst Campaigns Of 2012

Permalink One of the worst things about being a marketer isn’t when someone doesn’t like something you do, nor is it when someone has a negative experience with your brand because you can always make right with passionate fans who haven’t been fulfilled. The worst thing...

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