Marketing Mythbusters: Crowdsourcing

Permalink In this series, we will take a look at marketing buzzwords, whether they live up to the hype or are the right idea for your business. There is a delightful story from history whereby a crowd at a fair guessed the weight of a cow more...

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Why You Should Eat Your Own Dog Food

Permalink If you have ever been to an advertising agency’s office you will know who 90 per cent of their clients are just by looking at what’s lying around. Agencies, ever since the Mad Men days, have used their clients’ products. It started out as a purely...

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