Renée Sylvestre-Williams is a writer based in Toronto who transformed her career from covering lifestyle to covering personal finance in 2012. To help put the focus on her new work, she asked to redesign her original website (which I had also created.)
The original design was a fashion brand from a visual perspective: warm colours, a focus on design elements, a wide gallery panel all focused the user on the visual precision of her brand.
When we redesigned the page, we opted for a cooler palette, a focus on typography, and a more ‘newspapery’ feel.