Permalink It’s the punch line to every social media joke: “It will go viral.” While some of your campaigns may very well go viral, or get a high degree of sharability, the reality is that viral campaigns comprise less than 1% of all campaigns run at a given time. Add to that the capriciousness […]
Permalink In 2013 the digital advertising space grew up. Even medium-sized brands began to wade into digital campaigns with a polish that showed a maturity in approach toward the medium. Of course, there were many breakthrough campaigns this year, and some of them made lots of headlines, like Oreo’s real-time update during the Superbowl […]
Permalink The social web is a powerful tool for consumers. It enables them to find exactly what they need, and even find out why other people like or dislike the very thing they are searching for. It’s a double-edged sword, however – one that can tank a brand quickly in public perception. Even brands […]
Permalink The social media landscape has an unprecedented upside: you can raise your company’s profile and you can build a fan base for yourself by simply engaging others in your content or opinion. It’s not always clear, however, how to go from a “Twitter nobody” to an “influencer” on social media. There is a […]
Permalink It’s generally accepted that to promote yourself and your company, you need to be on social media. This extends further when you and your company are promoting a new initiative or product and need others to help spread the message. Many people simply share company updates to their Facebook or LinkedIn pages as […]
Permalink Since the dawn of smartphones, people have been sharing their photos online. First, it was in galleries on Flickr. After that, it was on Facebook. And then, about four years ago, an upstart company fundamentally changed the way we share photos, and now Instagram has become the #4 social networking site in the […]
Permalink When you’re building a company, you don’t always have the gift of acting months ahead, or even seeing beyond tactical execution. As your business grows, though, you could find your company in a growth crunch, or you might be unable to easily take your marketing endeavours to the next level. At this point […]
Permalink We have reached a point in marketing where social media is no longer in its infancy. We’re also at a point where large companies employ huge teams of people (consisting of in-house and agency stakeholders) and put vast sums of money toward strategy, execution, and measurement of social. And yet, these same […]
Permalink In a world where every social network claims to be “the next Facebook,” It’s nice to see some upstarts have success with different models. We’ve talked about Vine before, and now there’s a new kid on the block with an even more interesting value proposition: messages that self-destruct. Welcome to the world of […]
Permalink If you read any news sources even tangentially connected to technology, you’ve undoubtedly heard about Big Data and how it’s being touted as a panacea for any number of marketing or business problems. While Big Data is indeed powerful, it can’t solve all of your problems, but with the right lens, it […]