Permalink We have reached a point in marketing where social media is no longer in its infancy. We’re also at a point where large companies employ huge teams of people (consisting of in-house and agency stakeholders) and put vast sums of money toward strategy, execution, and measurement of social. And yet, these same companies […]
Permalink It’s an unfortunate fact that many companies don’t think about press or bloggers until the very end of a product or service push. Often, a company will spend 6-12 months on a flagship product they want to announce, only to engage a PR firm at the last minute, hoping to “push the story out […]
Permalink Since the dawn of the semantic web, there has been a paradigm shift in how brands have interacted with consumers. Instead of sending out mass messages and having well-guarded brand offices, brands now have an unprecedented two-way relationship with their customers. But with great access comes new challenges: namely, niche audiences. There […]
Permalink It was the tweet heard around the world. At the height of the American election in August of last year, Clint Eastwood delivered a speech at the Republican National Convention, where he spoke to an empty chair. Within the hour, the official President Obama Twitter account tweeted a photograph of a chair engraved with […]
Permalink It’s hard to believe there once was a time that YouTube didn’t exist since we’re so used to seeing every major news outlet covering stories — every day — that were captured on YouTube. It has only been 7 years since the platform launched, and just as it changed the way news is reported, it has […]
Permalink A conference can be an amazing way to launch a product, meet strategic partners or land an account, but if you don’t have a plan, it can be an expensive mess (and hard to explain to your boss). If you’re lucky enough to work for an organization with a large conference budget, […]
Permalink The number-one question I get from fellow marketers and business owners is “Which Social Network Should I Be On?” While the answer is a long and multifaceted one, I often respond, “What are you doing about e-mail?” E-mail campaigns are still a top source of conversion and, if done right, can be excellent […]
Permalink In previous articles we’ve helped you get started with content marketing. Once you’ve got a regular schedule sorted out, new, engaging content, and a fairly loyal blog following, what next? The answer for many companies is Syndication. Syndication is a word you might know from television programming or newspaper comics. It simply […]
Permalink We have all watched it happen: brands people love can easily be felled by social media PR gaffes, or offline gaffes for which the wronged party took its plight online. By the time these issues get shared virally, the brand cannot get out from under the torrent of bad mentions. Not everything […]
Permalink One of the most common questions I get asked at dinner parties is “Why would someone want to follow a brand on Facebook or Twitter?” While there are many reasons why you would, there seems to be one prevailing reason you wouldn’t: That brand is annoying. We’ve all seen brands that […]