Permalink We live in a world where you probably know more about what your friends had for lunch than you do about some of your extended family. Social media has disrupted so much of the “old way” of doing things that it comes as a surprise most branded events are still very analogue. Luckily, […]
Permalink We live in a world where you probably know more about what your friends had for lunch than you do about some of your extended family. Social media has disrupted so much of the “old way” of doing things that it comes as a surprise most branded events are still very analogue. […]
Permalink Last week marked the 26th annual South by Southwest festival. It’s a multifaceted festival (official streams include Film Interactive, Music, Health, and Comedy, though several events and presentation fall well outside these classifications.) but for marketers, it can be a bit like the Oscars: A celebration of some of the best and brightest […]
Permalink Our digital world has made the Web the lynchpin in many of our activities. With few exceptions, you can digitize nearly everything you need to do in a given day. And yet, we’ve had an explosion of people learning how to knit, can, make furniture, sew, run hobby farms, and more, even […]
Permalink Companies these days are increasingly global; incorporating workers from all over the world, telecommuting employees, and even business partners from another continent. How do you keep everyone on task, communicating, and organised? Welcome to the new Social Collaboration Office. Social collaboration borrows from the best of social media (real time, conversational) and […]
Permalink If you’ve ever read a magazine, you’ve undoubtedly come across the “advertorial graveyard”: fake articles designed to push you into buying eyelash plumper, pedicure socks or other dubious products. There is a stigma surrounding the word “advertorial” and it’s costing a lot of brands opportunities to generate great content with great partners […]
Permalink There was a time when all start-ups had a company blog. This was mostly to help boost SEO (search engine optimization) and to help people who have never heard of their company get a sense of what that company was “about.” Flash forward to now, where even the most established companies have […]
Permalink A quick check of your browsing history should tell you the power of blogging. Whether you have to get your celebrity fix from “Oh No They Didn’t,” your ideas for dinner from “Food52,” or just find out “10 Reasons the 90s Were Awesome” on Buzzfeed, everyone has their trusted blog sources to enrich […]
Permalink Recently, you may have seen links to “Vine” showing up in your social media feeds. Vine is a brand new app that allows users to record 6 seconds of video, and the app turns that video into an animated GIF (an animation that you can view without any plugins.) Think of Vine […]
Permalink There was a time when every company was champing at the bit to get on Facebook and Twitter. They wanted to know just how many people were fans of their children’s shoes or mascara or chicken sandwiches. They wanted a primed, captive audience they could talk to everyday. What most of them […]