Author Archive

[View the story “Dear Dr. Oz” on Storify]

Permalink   In our last article, we listed some of the worst marketing activations of 2012.   We live in an increasingly fragmented world where we are so bombarded by mass communication messages, we tend to tune out a lot, or be naturally skeptical of any new information.   Being a marketer today is an […]

Permalink   One of the worst things about being a marketer isn’t when someone doesn’t like something you do, nor is it when someone has a negative experience with your brand because you can always make right with passionate fans who haven’t been fulfilled. The worst thing about campaigns that fail is when customers silently […]

Permalink   In this series, we will take a look at marketing buzzwords, whether they live up to the hype or are the right idea for your business.   There is a delightful story from history whereby a crowd at a fair guessed the weight of a cow more accurately than an assemblage of cattle […]