Author Archive

If you’re a fan of Funny or Die, have been to the Upright Citizens Brigade Theater or listened to the Comedy Bang! Bang! podcast lately, you’ve likely come across a group of affable, hilarious guys named The Birthday Boys. From their days at Ithaca College to their monthly UCB show ushered in by friend Paul […]

From their days at Ithaca College to their monthly UCB show ushered in by friend Paul Rust, the Boys have risen through the ranks of comedy quickly, catching the eye Bob Odenkirk. I recently sat down with the Birthday Boys to talk about their unique point of view on comedy.

Permalink   Dear Brand, Recently, there has been a lot of talk about some competition to your business, something which you haven’t experienced since 1985 when Cantel joined the wireless revolution. This threat of competition has put your company under a great deal of scrutiny and has served as a lightning rod for dissatisfied customers […]

Permalink   Everyone agrees that charities have a tough job ahead of them when marketing their cause: there is insane competition for the ears of donors, every charity appeal sounds worthy, and we are currently experiencing an economic downturn. Yet, every season, we see great campaigns which leverage and transcend the medium in which they […]

Listening to Potential Customers with Shifthub’s Jeremy Potvin Most entrepreneurs are like writers, in that they adhere to the same adage: “Go with what you know.” Sometimes, you can have exposure and experience with a vertical, and still not have a complete picture of how it works, and if you’re building a product to ease […]

Previously in this column, I have shared the progress of my own startup, Shyndyg. While there are still more stories to tell, we’ve enlisted the help of another start-up founder, Jeff Ullrich, President of Earwolf Media (and host of the “Love, Dad” podcast with David Koechner) to discuss his experiences. Earwolf produces the most highly […]

In the earliest stages of Shyndyg, when we went from our basic prototype to ourMinimum Viable Product, we decided to pull in the opinions and advice of experts in VC (we’ve made some finance friends along the way), tech (we wanted to get some mobile/testing advice) and hospitality — people who plan lots of events […]