Permalink “Your company needs to be blogging” was the prevailing advice starting around 2006.” Then, the wisdom became “you need to be on (insert social media site name here).” Now that most companies are producing content and leveraging social media, what’s next? The next step may just be rethinking content from the perspective of […]
Permalink The best content strategy is one that is timely and responsive – it correctly aligns what your audience wants to read and responds contextually to current events. There are times, however, when you can’t rely solely on this strategy. There will be periods of time on your content calendar where you plan to post […]
Permalink If you’ve been to the movies in the last five years, you will have noticed a strong trend: Comics rule the day. Comics now dominate most pop culture from TV, to web, games, and beyond. They have become an inescapable force to be reckoned with. On the surface, you may tie the success […]
Permalink Much has been said in the beginning of 2015 about the digital landscape becoming a “post social media” world, but is that essentially true? A recent report by Salesforce reveals 70% of marketers will increase their social spending in 2015. And 66% of marketers claimed social media was core to their business. Even […]
Permalink When you onboard new employees, it usually looks something like this: You give them a handout of company policies, sometimes you ask them to sign non-disclosure agreements, and, you train them on the expected ways to do their jobs. Then you leave them to their own devices to determine how to communicate with […]
Permalink Recently, Starbucks found itself on the wrong end of a boycott, being wrongly lumped into a list of companies that were lobbying the government for relaxed GMO laws. It turned out that Starbucks itself was not involved, but that didn’t stop thousands of people online from boycotting Starbucks and inviting friends and family […]
Permalink It used to be that brands were simply broadcasters – they jumped onto your TV for 30 seconds or interrupted your magazine articles, or they were the only thing breaking up your monotony on long drives. But the game has fundamentally changed – broadcasting is simply no longer the way forward. Brands now […]
Permalink 2014 was thought to be the year long-form web content would hit the mainstream, and it certainly holds a more prominent position today than it historically ever has. For example, millions read Ta-Nehisi Coates’ “The Case for Reparations” – a long, dense, rewarding piece of long form, signaling that the public is ready […]
Permalink Every article you read on the future of social media talks about how storytelling is the reason social media works well and is the key to its success. This is sometimes hard to do with only 140 characters, or a small image. That’s where curation comes into play. While there are many ways […]
Permalink When Twitter was invented, it was never meant to be used for most of the things it is used for now. Every day people send millions of tweets using hashtags, stock tags, and in different formats, which are all user inventions. The latest of these is getting a lot of buzz lately: Twitter […]