Permalink We’ve all heard the golden rule about social media content: it lives for only a short time, and the audience moves on. Generating and curating content is a time-consuming process that should take a lot of care and attention to detail. Sometimes, though, you may post something hoping to see a certain amount […]
Permalink If you look at products of traditional brands found in everyone’s homes, you’ll notice the one thing they share in common: completely benign messaging. Sure, their promotions might be cute or tongue-in-cheek, but those brands never actually make political statements or align themselves (on purpose) with controversial groups, causes, or people. However, there […]
Permalink A few months ago, Facebook changed the way its platform handles video. Now videos auto-play in your timeline. This seemed like a minor shift (and for some on limited data plans at the beginning, a big inconvenience), but only now are we realizing the magnitude of the change. According to eMarketer, one sixth […]
Permalink Campaigns are going high tech. What was once the domain of gaming companies and risk-taking brands is now becoming more commonplace. Today, organizations are leveraging cutting-edge technologies online and in real life to stand out from the crowd. We’re entering an age where the length of time between when a technology that is […]
Permalink There are times when the communications in every office feel like the floor of the New York Stock Exchange – pandemonium. Unfortunately, most offices are guilty of some kind of communication dysfunction. For all of your company’s efforts to streamline budgets and increase efficiency, when was the last time your company reviewed the […]
Permalink If your organization has just started blogging, or has been blogging for a while, you might be looking into a way of automating this workflow. The best tool for this kind of job is a content management system. What is a content management system? Content management systems take your blog posts and put […]
Permalink The battle cry of the brand manager is: “keep everything consistent across the board.” This applies to websites and email campaigns closely tied to your brand, but in social media you can afford to take more chances due to the somewhat-transient nature of the medium. Traditional brand wisdom is to establish consistent, singular […]
Permalink Customer retention is a topic that isn’t talked about nearly as often as it should be. There is a misapprehension that if your company doesn’t sell using a subscription-based model, then you likely don’t need to apply retention tactics. In a world where consumers are spoilt for choice and increasingly able to interact […]
Permalink Crowdfunding has brought thousands of new products to the world and helped vault companies into household names from just an idea or a sketch, but more often today established companies are inviting fans and followers to help invest in new product lines and their company’s future. Is crowdfunding right for your organization? Successful […]
Permalink Social media is all about word of mouth, but before there was social media, marketing campaigns used testimonials to help amplify positive word of mouth about products and services. The testimonial has gone in and out of fashion, but it quickly became one of the reasons that people went online at the dawn […]