Permalink If you’re reading newspapers online you’ll notice something different about them from a few years ago: paywalls. Now, instead of complete, unfettered access to your favorite newspaper, you are limited to a certain number of articles per month, and then after that, you will need to pay. What you may not know is […]
Permalink News releases are a must for any company interested in getting its news out to the media, however there is definitely an art to cutting through the noise in a 24-hour, worldwide news cycle. The New Newsroom Something you should consider before you ever put fingers to keyboard to draft a news release […]
Permalink On July 1st, sweeping legislation took effect to curb spam across Canada. Many brands were left scrambling, some begging their subscribers to opt-in. What smart brands did was re-evaluate their entire email system and seize the big opportunity: Now that people have to specifically opt-in to your content, you had better give them […]
Permalink The only thing constant about social media is change. This year, many of the most popular social media networks made profound changes to their layouts and focused on how their sites work in mobile environments. The reason for this? The content with the highest number of shares tends to be visual posts that […]
Permalink Three years ago, the call went out to brands: “Get Blogging!” Many of them got into the groove of posting regularly, but these posts often became a place to dump brand news and not actually extend a brand’s point of view or voice well. Often, people charged with managing their organization’s blog were […]
Permalink You may have noticed a change in many of your social media profiles lately: LinkedIn, Twitter, and even Facebook have all shifted their look to put visually interesting imagery and videos at the forefront of their platforms. The reason for this? It keeps you engaged on that platform longer. In the grand tradition […]
Permalink Social media has made brands more transparent than ever and provided an incredible opportunity to reach potential customers easily and quickly. What was an unprecedented opportunity on both sides came with a pitfall, however: trolls. Trolls are people whose sole purpose online is to disturb social media feeds of individuals or brands, often […]
Some people are truly a force of nature, and just as a gentle breeze can eventually become a category five hurricane, all legends began from smaller origins. This week, Kelly Cutrone, five-time entrepreneur, judge of America’s Next Top Model, owner of fashion PR juggernaut People’s Revolution, two-time best-selling author, and mom, about where her empire […]
Permalink The original goal of a slideshow was to illustrate the presenter’s points with accompanying visuals that hasten buy-in and explain complicated ideas. Unfortunately, somewhere along the way the presentation – or as it’s often called today, the ‘PowerPoint’ – became a dumping ground for novellas of information and poor design with the intent […]
Continuing our series on funding, I sat down with Bruce Croxon from Dragon’s Den and Round 13 Capital to talk about his perspective on the state of funding. Bruce was an entrepreneur in his own right: in the late 1980s he and a partner built Lavalife, a company which made millions, and for which Bruce […]