Permalink If you’re reading newspapers online you’ll notice something different about them from a few years ago: paywalls. Now, instead of complete, unfettered access to your favorite newspaper, you are limited to a certain number of articles per month, and then after that, you will need...
Read MorePermalink News releases are a must for any company interested in getting its news out to the media, however there is definitely an art to cutting through the noise in a 24-hour, worldwide news cycle. The New Newsroom Something you should consider before you ever put fingers to...
Read MorePermalink On July 1st, sweeping legislation took effect to curb spam across Canada. Many brands were left scrambling, some begging their subscribers to opt-in. What smart brands did was re-evaluate their entire email system and seize the big opportunity: Now that people have to specifically opt-in to...
Read MorePermalink The only thing constant about social media is change. This year, many of the most popular social media networks made profound changes to their layouts and focused on how their sites work in mobile environments. The reason for this? The content with the highest number...
Read MorePermalink Three years ago, the call went out to brands: “Get Blogging!” Many of them got into the groove of posting regularly, but these posts often became a place to dump brand news and not actually extend a brand’s point of view or voice well. Often,...
Read MorePermalink You may have noticed a change in many of your social media profiles lately: LinkedIn, Twitter, and even Facebook have all shifted their look to put visually interesting imagery and videos at the forefront of their platforms. The reason for this? It keeps you engaged...
Read MorePermalink Social media has made brands more transparent than ever and provided an incredible opportunity to reach potential customers easily and quickly. What was an unprecedented opportunity on both sides came with a pitfall, however: trolls. Trolls are people whose sole purpose online is to disturb social media...
Read MorePermalink The original goal of a slideshow was to illustrate the presenter’s points with accompanying visuals that hasten buy-in and explain complicated ideas. Unfortunately, somewhere along the way the presentation – or as it’s often called today, the ‘PowerPoint’ – became a dumping ground for novellas of...
Read MorePermalink We are drowning in the written word. The downside of being able to find out just about anything on any topic on a given day is that we have to naturally tune out some of the information that comes at us or we’d never get...
Read MorePermalink When social media disrupted marketing in the mid-2000s, it was seen as a revelation. Gone were the days of broadcast-style marketing whereby companies with the biggest bullhorn had their carefully selected talking points communicated to the largest number of consumers. In its place, marketers could...
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