Permalink It’s generally accepted that to promote yourself and your company, you need to be on social media. This extends further when you and your company are promoting a new initiative or product and need others to help spread the message. Many people simply share company...
Read MorePermalink Since the dawn of smartphones, people have been sharing their photos online. First, it was in galleries on Flickr. After that, it was on Facebook. And then, about four years ago, an upstart company fundamentally changed the way we share photos, and now Instagram has...
Read MorePermalink When you’re building a company, you don’t always have the gift of acting months ahead, or even seeing beyond tactical execution. As your business grows, though, you could find your company in a growth crunch, or you might be unable to easily take your marketing...
Read MorePermalink We have reached a point in marketing where social media is no longer in its infancy. We’re also at a point where large companies employ huge teams of people (consisting of in-house and agency stakeholders) and put vast sums of money toward strategy, execution, and...
Read MorePermalink In a world where every social network claims to be “the next Facebook,” It’s nice to see some upstarts have success with different models. We’ve talked about Vine before, and now there’s a new kid on the block with an even more interesting value proposition:...
Read MorePermalink If you read any news sources even tangentially connected to technology, you’ve undoubtedly heard about Big Data and how it’s being touted as a panacea for any number of marketing or business problems. While Big Data is indeed powerful, it can’t solve all of your problems,...
Read MorePermalink We have reached a point in marketing where social media is no longer in its infancy. We’re also at a point where large companies employ huge teams of people (consisting of in-house and agency stakeholders) and put vast sums of money toward strategy, execution, and...
Read MorePermalink It’s an unfortunate fact that many companies don’t think about press or bloggers until the very end of a product or service push. Often, a company will spend 6-12 months on a flagship product they want to announce, only to engage a PR firm at...
Read MorePermalink Since the dawn of the semantic web, there has been a paradigm shift in how brands have interacted with consumers. Instead of sending out mass messages and having well-guarded brand offices, brands now have an unprecedented two-way relationship with their customers. But with great access...
Read MorePermalink It was the tweet heard around the world. At the height of the American election in August of last year, Clint Eastwood delivered a speech at the Republican National Convention, where he spoke to an empty chair. Within the hour, the official President Obama Twitter...
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