Archive for the ‘Opinion’ Category

Permalink   Today, Canada Post announced that urban centres would be receiving the community mailboxes rural areas have been using since the late ’80s. People immediately started crying out on social media. “Why is Canada Post taking away our door-to-door service?” Canada Post’s answer is that it’s because they are not profitable. Why is Canada […]

Permalink   Dear Brand, Recently, there has been a lot of talk about some competition to your business, something which you haven’t experienced since 1985 when Cantel joined the wireless revolution. This threat of competition has put your company under a great deal of scrutiny and has served as a lightning rod for dissatisfied customers […]

Permalink   Everyone agrees that charities have a tough job ahead of them when marketing their cause: there is insane competition for the ears of donors, every charity appeal sounds worthy, and we are currently experiencing an economic downturn. Yet, every season, we see great campaigns which leverage and transcend the medium in which they […]

Since 1988, NBC has been where Americans go to get their Olympics coverage. It’s no secret that this incredibly lucrative contract, obtained during the network’s glory days, has led the broadcaster to think they are “unkillable,” (despite being 4th in the network wars.) This theory was seriously tested this past weekend. You see, NBC has […]

Recently, in an effort to get “down with the kids,” perpetually misguided multinational Nestle (Whose profits last year were 10.35 BILLION dollars)  launched their Instagram channel. Because so many food brands succeed with nonsensical imagery, Nestle opted to dress someone in a bear suit, have them play the drums, and tag the photo “Drumroll please… […]

Recently, I have been seeing a lot of this type of stuff in my feed, and it’s time to cut this shit out. At some point in the past, some “internet marketing guru” claimed that a great way to boost fans and followers on social media was by offering them a small prize for specific […]