Marketing Mythbusters: Maker Culture

Permalink Our digital world has made the Web the lynchpin in many of our activities. With few exceptions, you can digitize nearly everything you need to do in a given day. And yet, we’ve had an explosion of people learning how to knit, can, make furniture, sew,...

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Work From Anywhere: Social Collaboration Tools For Business

Permalink Companies these days are increasingly global; incorporating workers from all over the world, telecommuting employees, and even business partners from another continent. How do you keep everyone on task, communicating, and organised? Welcome to the new Social Collaboration Office. Social collaboration borrows from the best of...

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Marketing Mythbusters: How To Leverage Advertorials

Permalink If you’ve ever read a magazine, you’ve undoubtedly come across the “advertorial graveyard”: fake articles designed to push you into buying eyelash plumper, pedicure socks or other dubious products. There is a stigma surrounding the word “advertorial” and it’s costing a lot of brands opportunities to...

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Marketing Mythbusters: Company Blogs

Permalink There was a time when all start-ups had a company blog. This was mostly to help boost SEO (search engine optimization) and to help people who have never heard of their company get a sense of what that company was “about.” Flash forward to now, where...

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How To Leverage Vine For Your Business

Permalink Recently, you may have seen links to “Vine” showing up in your social media feeds. Vine is a brand new app that allows users to record 6 seconds of video, and the app turns that video into an animated GIF (an animation that you can...

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Marketing Mythbusters: Infographics

Permalink  Unless your internet has been unplugged for the last two years, you have undoubtedly seen an infographic. These visual representations of everything from what’s in different espresso-based beverages to how many people on Facebook like both Sex and the City and UFC are all around...

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