Permalink One of the most common questions I get asked at dinner parties is “Why would someone want to follow a brand on Facebook or Twitter?” While there are many reasons why you would, there seems to be one prevailing reason you wouldn’t: That brand is annoying. We’ve...
Read MorePermalink We live in a world where you probably know more about what your friends had for lunch than you do about some of your extended family. Social media has disrupted so much of the “old way” of doing things that it comes as a surprise...
Read MorePermalink We live in a world where you probably know more about what your friends had for lunch than you do about some of your extended family. Social media has disrupted so much of the “old way” of doing things that it comes as a surprise...
Read MorePermalink Last week marked the 26th annual South by Southwest festival. It’s a multifaceted festival (official streams include Film Interactive, Music, Health, and Comedy, though several events and presentation fall well outside these classifications.) but for marketers, it can be a bit like the Oscars: A...
Read MorePermalink Our digital world has made the Web the lynchpin in many of our activities. With few exceptions, you can digitize nearly everything you need to do in a given day. And yet, we’ve had an explosion of people learning how to knit, can, make furniture, sew,...
Read MorePermalink Companies these days are increasingly global; incorporating workers from all over the world, telecommuting employees, and even business partners from another continent. How do you keep everyone on task, communicating, and organised? Welcome to the new Social Collaboration Office. Social collaboration borrows from the best of...
Read MorePermalink If you’ve ever read a magazine, you’ve undoubtedly come across the “advertorial graveyard”: fake articles designed to push you into buying eyelash plumper, pedicure socks or other dubious products. There is a stigma surrounding the word “advertorial” and it’s costing a lot of brands opportunities to...
Read MorePermalink There was a time when all start-ups had a company blog. This was mostly to help boost SEO (search engine optimization) and to help people who have never heard of their company get a sense of what that company was “about.” Flash forward to now, where...
Read MorePermalink A quick check of your browsing history should tell you the power of blogging. Whether you have to get your celebrity fix from “Oh No They Didn’t,” your ideas for dinner from “Food52,” or just find out “10 Reasons the 90s Were Awesome” on Buzzfeed,...
Read MorePermalink Recently, you may have seen links to “Vine” showing up in your social media feeds. Vine is a brand new app that allows users to record 6 seconds of video, and the app turns that video into an animated GIF (an animation that you can...
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