Permalink In this series, we will take a look at marketing buzzwords, whether they live up to the hype or are the right idea for your business. There is a delightful story from history whereby a crowd at a fair guessed the weight of a cow more...
Read MorePermalink My family travelled to Greenfield Village in Michigan when I was eight years old to visit the Henry Ford museum. While we were there, I was able to print out a 3-inch by 5-inch copy of a die-cut of the Gettysburg address. That epic speech...
Read MorePermalink If you have ever been to an advertising agency’s office you will know who 90 per cent of their clients are just by looking at what’s lying around. Agencies, ever since the Mad Men days, have used their clients’ products. It started out as a purely...
Read MorePermalink One of the greatest advantages of bringing your business online is the ability to get deep data on what people want. This, coupled with the social web, can help you design marketing campaigns to successfully identify customer types to test and target only the hottest...
Read MorePermalink Last week, we talked about getting your visual elements of branding off the ground. This week, I’m going to help you find your brand’s voice, and develop your ‘Tone and Manner’ document. What is a Brand’s Voice? Your brand voice is not just a list of “words...
Read MorePermalink Last week, we covered how to establish the core of your brand. This week, we’re going to cover how to interpret that visually, and how to work with designers. There’s a reason no one shops at the butcher shop where they wear bloody aprons. It’s an...
Read MorePermalink When you’re starting out, there are millions of things you need to get your business rolling; and the big ones such as office space and getting your taxes in order often overshadow the more esoteric ones such as deciding on your brand identity. Presenting your company...
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