Permalink Companies these days are increasingly global; incorporating workers from all over the world, telecommuting employees, and even business partners from another continent. How do you keep everyone on task, communicating, and organised? Welcome to the new Social Collaboration Office. Social collaboration borrows from the best of social media (real time, conversational) and […]
Permalink If you’ve ever read a magazine, you’ve undoubtedly come across the “advertorial graveyard”: fake articles designed to push you into buying eyelash plumper, pedicure socks or other dubious products. There is a stigma surrounding the word “advertorial” and it’s costing a lot of brands opportunities to generate great content with great partners […]
Permalink There was a time when all start-ups had a company blog. This was mostly to help boost SEO (search engine optimization) and to help people who have never heard of their company get a sense of what that company was “about.” Flash forward to now, where even the most established companies have […]
Permalink A quick check of your browsing history should tell you the power of blogging. Whether you have to get your celebrity fix from “Oh No They Didn’t,” your ideas for dinner from “Food52,” or just find out “10 Reasons the 90s Were Awesome” on Buzzfeed, everyone has their trusted blog sources to enrich […]
Permalink Recently, you may have seen links to “Vine” showing up in your social media feeds. Vine is a brand new app that allows users to record 6 seconds of video, and the app turns that video into an animated GIF (an animation that you can view without any plugins.) Think of Vine […]
Permalink There was a time when every company was champing at the bit to get on Facebook and Twitter. They wanted to know just how many people were fans of their children’s shoes or mascara or chicken sandwiches. They wanted a primed, captive audience they could talk to everyday. What most of them […]
Permalink Unless your internet has been unplugged for the last two years, you have undoubtedly seen an infographic. These visual representations of everything from what’s in different espresso-based beverages to how many people on Facebook like both Sex and the City and UFC are all around us, telling branded stories, and helping some […]
Permalink This time of the year, we are reminded constantly of those who are in need. We also have more places to give than there is room in the budget. This week in Marketing Mythbusters, we talk about how attaching a charitable angle to a campaign is not always a great way to transfer […]
Permalink In our last article, we listed some of the worst marketing activations of 2012. We live in an increasingly fragmented world where we are so bombarded by mass communication messages, we tend to tune out a lot, or be naturally skeptical of any new information. Being a marketer today is an […]
Permalink One of the worst things about being a marketer isn’t when someone doesn’t like something you do, nor is it when someone has a negative experience with your brand because you can always make right with passionate fans who haven’t been fulfilled. The worst thing about campaigns that fail is when customers silently […]