Fresh & Wild

Fresh & Wild is a small chain of boutique grocery stores in Toronto specializing in local, fresh products to urban customers who are short on time but have good taste.

The site had originally been meant as a placeholder, but once customers started to complain they couldn’t find the information they needed. I was asked to come in and rethink the design and information layout.

The original designed looked nothing like the stores, which were bright, white, and glittering, showing off the food.

When we redesigned the site, we put the food front and centre, as well as the pertinent store information and made the site responsive for mobile devices.