The Mom Shift

The Mom Shift is a bestselling book by author Reva Seth on the topic of women who remade their careers after becoming mothers.

Before the book was written, Reva approached me with an idea to record each interview she was conducting for the book as a series of blog posts to get interest in the book, and to spur other women into sharing their stories.

The site was remade 3 times during the lead up to the book launch, the book launch, and then after, when the book became a catalyst for Reva’s consulting business and public speaking.

As the needs of the site grew, the design evolved. The branding was brought in line with the book design, and as the focus of the business turned toward consulting, the design evolved into more of a professional portal style.