Permalink If you read any news sources even tangentially connected to technology, you’ve undoubtedly heard about Big Data and how it’s being touted as a panacea for any number of marketing or business problems. While Big Data is indeed powerful, it can’t solve all of your problems,...
Read MorePermalink We have reached a point in marketing where social media is no longer in its infancy. We’re also at a point where large companies employ huge teams of people (consisting of in-house and agency stakeholders) and put vast sums of money toward strategy, execution, and...
Read MorePermalink It’s an unfortunate fact that many companies don’t think about press or bloggers until the very end of a product or service push. Often, a company will spend 6-12 months on a flagship product they want to announce, only to engage a PR firm at...
Read MorePermalink Since the dawn of the semantic web, there has been a paradigm shift in how brands have interacted with consumers. Instead of sending out mass messages and having well-guarded brand offices, brands now have an unprecedented two-way relationship with their customers. But with great access...
Read MorePermalink It was the tweet heard around the world. At the height of the American election in August of last year, Clint Eastwood delivered a speech at the Republican National Convention, where he spoke to an empty chair. Within the hour, the official President Obama Twitter...
Read MorePermalink It’s hard to believe there once was a time that YouTube didn’t exist since we’re so used to seeing every major news outlet covering stories — every day — that were captured on YouTube. It has only been 7 years since the platform launched, and just as it...
Read MorePermalink A conference can be an amazing way to launch a product, meet strategic partners or land an account, but if you don’t have a plan, it can be an expensive mess (and hard to explain to your boss). If you’re lucky enough to work for an...
Read MorePermalink The number-one question I get from fellow marketers and business owners is “Which Social Network Should I Be On?” While the answer is a long and multifaceted one, I often respond, “What are you doing about e-mail?” E-mail campaigns are still a top source of conversion...
Read MorePermalink In previous articles we’ve helped you get started with content marketing. Once you’ve got a regular schedule sorted out, new, engaging content, and a fairly loyal blog following, what next? The answer for many companies is Syndication. Syndication is a word you might know from television...
Read MorePermalink We have all watched it happen: brands people love can easily be felled by social media PR gaffes, or offline gaffes for which the wronged party took its plight online. By the time these issues get shared virally, the brand cannot get out from under...
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