Tailoring Your Message For Niche Audiences

Permalink   Since the dawn of the semantic web, there has been a paradigm shift in how brands have interacted with consumers. Instead of sending out mass messages and having well-guarded brand offices, brands now have an unprecedented two-way relationship with their customers. But with great access...

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Real Time Marketing: Is It Right For Your Brand?

Permalink It was the tweet heard around the world. At the height of the American election in August of last year, Clint Eastwood delivered a speech at the Republican National Convention, where he spoke to an empty chair. Within the hour, the official President Obama Twitter...

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How To Leverage Online Video For Your Brand

Permalink   It’s hard to believe there once was a time that YouTube didn’t exist since we’re so used to seeing every major news outlet covering stories — every day — that were captured on YouTube. It has only been 7 years since the platform launched, and just as it...

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How To Efficiently Leverage Conferences

Permalink   A conference can be an amazing way to launch a product, meet strategic partners or land an account, but if you don’t have a plan, it can be an expensive mess (and hard to explain to your boss).   If you’re lucky enough to work for an...

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Crisis Communications

Permalink   We have all watched it happen: brands people love can easily be felled by social media PR gaffes, or offline gaffes for which the wronged party took its plight online. By the time these issues get shared virally, the brand cannot get out from under...

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