Leveraging The Visual On Social Media

Permalink The only thing constant about social media is change. This year, many of the most popular social media networks made profound changes to their layouts and focused on how their sites work in mobile environments. The reason for this? The content with the highest number...

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Working With Subject Matter Experts

Permalink Three years ago, the call went out to brands: “Get Blogging!” Many of them got into the groove of posting regularly, but these posts often became a place to dump brand news and not actually extend a brand’s point of view or voice well. Often,...

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Designing Your Social Media Presence

Permalink You may have noticed a change in many of your social media profiles lately: LinkedIn, Twitter, and even Facebook have all shifted their look to put visually interesting imagery and videos at the forefront of their platforms. The reason for this? It keeps you engaged...

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How To Deal With Brand Trolls

Permalink Social media has made brands more transparent than ever and provided an incredible opportunity to reach potential customers easily and quickly.What was an unprecedented opportunity on both sides came with a pitfall, however: trolls.Trolls are people whose sole purpose online is to disturb social media...

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