In our social media-enabled, always-on world, we think we can solve most problems with our networks, but there are still millions of users across the globe actively using one of the oldest forms of online conversation: Message Boards. Andrew Sider, founder of Bunch recently chatted...
Read MoreCompanies very often pivot at some point during their existence. Many start-ups even pivot to a completely different type of company (Groupon was famously a cause-rallying site in its inception.) Where the transition gets hard for companies when they change their basic business model, is possibly...
Read MoreWe've covered a lot of companies who have started up amidst change, and this week's story is about what happens when that change is too much for a company, as it was originally formed, isn't enough to be sustainable. I recently spoke with Mike Townsend, previously...
Read MorePermalink We are drowning in the written word. The downside of being able to find out just about anything on any topic on a given day is that we have to naturally tune out some of the information that comes at us or we’d never get...
Read MorePermalink When social media disrupted marketing in the mid-2000s, it was seen as a revelation. Gone were the days of broadcast-style marketing whereby companies with the biggest bullhorn had their carefully selected talking points communicated to the largest number of consumers. In its place, marketers could...
Read MorePermalink Freelancing isn’t easy: you’re the only person around to do all the administration, finance, and the actual work you’re contracted to do. It can be very daunting when you start out wearing so many hats. It’s very tempting to make decisions that are short term...
Read MorePermalink Skittles does it. Oreo does it. Everyone on Earth knows Old Spice does it. Could your brand successfully harness the power of humor? There’s a reason that marketers refer to real-time marketing success as an “Oreo moment.” When Oreo posted their blackout image during the Superbowl,...
Read MorePermalink In the last five years, “cause marketing” has been a hot trend to help raise the profile of brands without touting the brand’s core value proposition, but adding a charity to your brand is not a magic bullet for garnering positive brand association. Your charity...
Read MorePermalink Traditional wisdom says that anything worth having is worth working for. However, we live in a world where more and more items are available to us free or at low cost in a digital format, so much so that consumers are spoiled by having easy...
Read MorePermalink For many, the first they heard of Tumblr was either when they were bought by Yahoo! last year or through one of Tumblr’s many hilarious one-topic blogs like “Texts from Hillary,” “Dog Shaming,” or “Reasons My Son is Crying.” But did you know that the...
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