Permalink My family travelled to Greenfield Village in Michigan when I was eight years old to visit the Henry Ford museum. While we were there, I was able to print out a 3-inch by 5-inch copy of a die-cut of the Gettysburg address. That epic speech fit easily onto a small piece of paper. […]
Permalink If you have ever been to an advertising agency’s office you will know who 90 per cent of their clients are just by looking at what’s lying around. Agencies, ever since the Mad Men days, have used their clients’ products. It started out as a purely cosmetic move: if you sell Kraft […]
Permalink One of the greatest advantages of bringing your business online is the ability to get deep data on what people want. This, coupled with the social web, can help you design marketing campaigns to successfully identify customer types to test and target only the hottest leads online and find out why some leads […]
Permalink Last week, we talked about getting your visual elements of branding off the ground. This week, I’m going to help you find your brand’s voice, and develop your ‘Tone and Manner’ document. What is a Brand’s Voice? Your brand voice is not just a list of “words you don’t say” or canned responses, […]
Permalink Last week, we covered how to establish the core of your brand. This week, we’re going to cover how to interpret that visually, and how to work with designers. There’s a reason no one shops at the butcher shop where they wear bloody aprons. It’s an unfortunate thing, but in business, looks […]
Permalink When you’re starting out, there are millions of things you need to get your business rolling; and the big ones such as office space and getting your taxes in order often overshadow the more esoteric ones such as deciding on your brand identity. Presenting your company in the most professional light is key […]
Casey Wilson has made a name from herself by being one of the funniest women in the room- whether it was on SNL for her 2-year run, or on Happy Endings, where she played Penny Hartz. Casey is one of the most in-demand comedians in Hollywood at the moment, with movies such as Bride Wars […]
Once upon a time, there was a show called BFFs on NBC. It was a cult hit, (even creating a Brony-like subculture of men who were serious fans) but never made it due to low ratings. The Internet was not best pleased. Then, USA Network began talks with Lennon Parham and Jessica St. Clair to […]
“Eat More Butts” chants the audience with a vigor that belies the content of their chant. This is another episode of The Chris Gethard Show: A public access trip through improv insanity set to a live call-in show beat. Gethard, a longtime UCB alum has been harnessing this type of madness for over 130 episodes, […]
"Eat More Butts" chants the audience with a vigor that belies the content of their chant. This is another episode of The Chris Gethard Show: A public access trip through improv insanity set to a live call-in show beat.