Implementing Premium Branded Content

Permalink If you’re reading newspapers online you’ll notice something different about them from a few years ago: paywalls. Now, instead of complete, unfettered access to your favorite newspaper, you are limited to a certain number of articles per month, and then after that, you will need...

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Writing News Releases That Catch Fire

Permalink News releases are a must for any company interested in getting its news out to the media, however there is definitely an art to cutting through the noise in a 24-hour, worldwide news cycle.The New NewsroomSomething you should consider before you ever put fingers to...

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Leveraging The Visual On Social Media

Permalink The only thing constant about social media is change. This year, many of the most popular social media networks made profound changes to their layouts and focused on how their sites work in mobile environments. The reason for this? The content with the highest number...

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Working With Subject Matter Experts

Permalink Three years ago, the call went out to brands: “Get Blogging!” Many of them got into the groove of posting regularly, but these posts often became a place to dump brand news and not actually extend a brand’s point of view or voice well. Often,...

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Designing Your Social Media Presence

Permalink You may have noticed a change in many of your social media profiles lately: LinkedIn, Twitter, and even Facebook have all shifted their look to put visually interesting imagery and videos at the forefront of their platforms. The reason for this? It keeps you engaged...

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How To Deal With Brand Trolls

Permalink Social media has made brands more transparent than ever and provided an incredible opportunity to reach potential customers easily and quickly.What was an unprecedented opportunity on both sides came with a pitfall, however: trolls.Trolls are people whose sole purpose online is to disturb social media...

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Secrets To Eye-catching Writing

Permalink We are drowning in the written word. The downside of being able to find out just about anything on any topic on a given day is that we have to naturally tune out some of the information that comes at us or we’d never get...

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Would You Date Your Brand?

Permalink When social media disrupted marketing in the mid-2000s, it was seen as a revelation. Gone were the days of broadcast-style marketing whereby companies with the biggest bullhorn had their carefully selected talking points communicated to the largest number of consumers. In its place, marketers could...

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